Empower your business and career with MICERRA

From Strategy to Execution

Your Trusted Partner in Business Growth and Transformation

At MICERRA, we provide strategic clarity and hands-on execution to help ambitious leaders, professionals, and organizations achieve sustainable growth.
Our advisory approach bridges strategy, digital transformation, and AI-powered innovation, empowering you to grow with confidence and lead with impact.
MICERRA – Dubai-based business consultancy for growth, branding, and digital transformation
Exclusive Services

Who We Are

MICERRA is a strategic advisory firm headquartered in Dubai, founded by Mariem Boulila, who brings over 15 years of international experience in Global Business Development and senior executive leadership across Europe.
We exist to bridge the gap between theory and execution  transforming complex business challenges into tailored, actionable solutions through a bespoke strategic audit and clearly defined outcomes.
We are industry agnostic with a global reach and a wide range of professional focus: corporations, investors, governments, etc.

Our Approach

At MICERRA, we offer a comprehensive approach  from strategic design to the implementation of growth drivers that capture the transformational potential of your organization.
Our proprietary AI Agents accelerate this process, optimizing performance, streamlining operations, and ensuring sustainable competitive advantage and long-term value creation.

From Strategy to Execution – Services That Drive Real Results

01

Digital Transformation Services

From streamlining operations to leading enterprise-wide transformations, I help businesses navigate change with clarity. Get strategic support for planning and implementation.
02

Business Growth & Investment Consulting

I work with startups and growing companies to attract the right investors, develop sustainable growth models, and optimize financial planning to scale with confidence and direction.
03

Business setup in UAE Advisory

Setting up a business in the UAE? I provide end-to-end guidance, from legal requirements to strategic market positioning, so you can establish and grow with confidence in the region.
04

Business Development Strategies

Through tailored strategy sessions and hands-on collaboration, I help you sharpen your vision, identify opportunities, and map out a plan that drives measurable growth and resilience.
05

Leadership Excellence

I help individuals develop a compelling personal brand, improve their communication skills, and show up with clarity, confidence, and purpose in both personal and professional spaces.
06

Career Transformation

I support professionals in crafting standout CVs, mastering interviews, and communicating their value with clarity whether entering the job market or making a major career shift.
07

Insight by Micerra

Welcome to the New ERA, a curated collection of MICERRA e-books designed to empower bold transitions. From relocating to Dubai to mastering interviews and elevating personal growth, each guide offers strategic insights for those ready to lead their next chapter with purpose.
08

The Micerra
Hive

A private space for growth-minded entrepreneurs to connect, share resources, and grow together. Join a circle of support that fuels bold ideas, collaboration, and success.
MICERRA – Dubai-based business consultancy for growth, branding, and digital transformation

Strategy

Smart moves start with a strong plan.
We design powerful, customized strategies to help you make confident decisions whether in your business or personal journey.
MICERRA – Dubai-based business consultancy for growth, branding, and digital transformation

Transform

Change is not a risk, it’s a reinvention.
MICERRA guides you through impactful transformation, helping you evolve, reposition, and rise with purpose and clarity.
MICERRA – Dubai-based business consultancy for growth, branding, and digital transformation

Growth

Ambition deserves momentum.
We turn plans into progress by fueling sustainable growth through expert support, bold moves, and strategic action.